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Marswell: Only by keeping on the road can you go far!

Marswell: Only by keeping on the road can you go far!

A review of historical literature reveals that the earliest recorded mention of popcorn snacks in China dates back to the Song Dynasty. The renowned Southern Song statesman and scholar Fan Chengda documented in his work “Records of Wu Prefecture: Customs” that “glutinous rice is popped in a cauldron, known as ‘bolou,’ also called ‘rice flowers.’ Each person pops their own, using the outcome to divine the year’s fortune or misfortune.” Thus, the culture of popcorn has a long history and enjoys broad appeal; mention of popcorn instantly evokes a sense of familiarity among people of all age groups.

25 Jul,2022

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Boosting Consumption and Stabilizing Growth | Marswell Signs Investment Attraction Projects in Dongbao District for June

Boosting Consumption and Stabilizing Growth | Marswell Signs Investment Attraction Projects in Dongbao District for June

On June 29, 2022, the launch ceremony of the “Promote Consumption, Ensure Stable Growth” series of activities in Dongbao District, Jingmen City, together with the 2022 Jinlongquan Beer Culture Festival, was held at the Maker Space Plaza in the Dongbao Industrial Park. Everyone enjoyed refreshing drinks, delicious food, joyful moments, and opportunities for mutual development! Under the theme “Using Wine as a Bridge, Building Friendships through Festivals,” Dongbao District also hosted a signing ceremony for investment projects, during which a total of 10 projects were signed, with a combined total investment of RMB 5.35 billion. These projects span various sectors, including electronic information, green home furnishings, modern agriculture, and modern services; some are key projects aimed at strengthening and extending industrial chains, while others are high-quality supporting service projects. Hubei JiLi Food Co., Ltd.’s fourth factory has been selected by Jingmen City as a key investment attraction project and was officially signed during this event as part of the second batch of project agreements! Currently, the construction and preparatory work for Hubei JiLi Food Co., Ltd.’s fourth factory are underway. After ten days of intensive effort, the cleanroom has now been largely completed, and it is expected to be put into operation very soon! As the first light-meal, leisure, and health-food production facility, it boasts higher production efficiency and superior product quality. Today, the dietary habits of the younger generation are quietly changing—they are increasingly focused on light, healthy eating. In terms of diet, they seek not only great taste, convenience for those who prefer staying at home, and stress relief and healing, but also higher standards for healthy ingredients, freshness with short shelf life, and high-quality raw materials. This shift has inadvertently spurred the adoption of automated, unmanned production models. In response, Marswell has seized this market opportunity, boldly entered the new arena of light-health foods, and is leveraging its manufacturing strengths to embark on intelligent transformation! Advanced technology meets the needs of young people who pursue light, healthy eating—treating fruits and vegetables as casual snacks and replacing traditional fried snacks. Moving forward, Marswell will continue to strengthen brand building and fully support the “Promote Consumption, Ensure Stable Growth” series of activities launched by Dongbao District, making greater efforts to further restore consumer spending, improve people’s livelihoods, and stimulate local economic growth!

06 Jul,2022

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What is the allure of Marswell, which has topped the 2022 Popcorn Top 10 Brands list?

What is the allure of Marswell, which has topped the 2022 Popcorn Top 10 Brands list?

According to the latest data from the CN10 Ranking Technology Research Department and the CNPP Brand Data Research Department, the 2022 Top 10 Popcorn Brands ranking has just been released, with Marswell, a brand under Hubei JiLi Food Co., Ltd., taking the top spot! Hubei JiLi Food Co., Ltd. was founded in 2000 (originally as Wuhan JiLi Corn Food Co., Ltd.), and is a comprehensive food manufacturing enterprise integrating R&D, production, and sales. Its main products include nut popcorn, microwave popcorn, and spherical popcorn. Since its establishment, the company has been highly favored by consumers, becoming one of the top ten brands on the current list of delicious popcorns. It has successively established strategic partnerships with numerous retailers such as Walmart, CR Vanguard, Metro, and Yonghui, becoming their exclusive supplier of popcorn products. In the context of increasingly fierce market competition and the impact of the pandemic, the leading brand Marswell has been able to continuously accelerate its expansion and establish an unshakable position in the industry—key to this success lies in its mastery of the industry’s core secrets! Consumers’ desire for delicious food has given rise to the catering industry, which means that for any enterprise, all other factors are secondary; the very foundation of a company’s existence lies in its products themselves! Marswell has broken away from traditional popcorn flavors by employing unique processes and exclusive ingredients to launch a wide variety of flavors, including chocolate, strawberry, cream, sweet orange, caramel, durian, and more, thereby meeting the diverse taste preferences of different consumer groups. The popcorn boasts a crispy texture, a sweet yet not greasy taste, and has won over every consumer’s palate with its outstanding flavor! To ensure product quality, Marswell uses high-quality raw materials and a highly standardized production process. On the ingredient side, it employs non-GMO corn kernels, freshly pressed coconut oil, premium white sugar, and carefully selected caramel; technologically, drawing on more than 20 years of experience in popcorn production, it has independently developed an automated production line for spherical popcorn, truly achieving intelligent, fully automated, unmanned production. This has broken down the barriers of traditional manual and non-standardized production, raised industry standards, and made Marswell the first company to obtain ISO 22000 certification for quality management and food safety systems, as well as BRC certification from the British Retail Consortium. At the same time, Marswell places great emphasis on end-user service and maintenance, having established 20 after-sales service centers nationwide to promptly resolve consumer issues and provide a comprehensive service experience. In the days ahead, Marswell will remain true to its original mission, continuing to lead the sustained development of China’s popcorn industry and striving tirelessly to make Chinese popcorn even stronger and more prosperous!

28 Jun,2022

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Marswell popcorn helps you recapture the memories of your childhood—the taste of those days.

Marswell popcorn helps you recapture the memories of your childhood—the taste of those days.

Do you still remember the popcorn from your childhood? It was made in a round, oval-shaped pot; every time it popped open with a loud “bang!”, a puff of white smoke would rise before your eyes, and plump, golden popcorn would be ready. Back then, every child either had a handful of raw corn kernels in their pocket or was stuffed full of fluffy, snow-white popcorn. As they wandered through the streets and alleys, they’d always pull out their treats to show off to their friends before sharing them together. That crisp, sweet popcorn practically accompanied every child’s entire childhood—just thinking about it brings back vivid, unforgettable memories. As we grew up, society kept advancing, and people’s living standards soared. Consequently, the traditional method of making popcorn by hand gradually faded away, and modern, machine-made popcorn began to capture the public’s attention. Since its inception, Hubei JiLi Food Co., Ltd. has been committed to building the “Marswell” brand. Its flagship products—microwave popcorn and ready-to-eat popcorn—are highly favored by consumers. Today, the company’s distribution network spans 29 provinces, municipalities, and autonomous regions across China, reaching at least 7,000 retail supermarkets and 15,000 KTVs and other specialty channels. General Manager Gao Marswell has joined forces with Asia’s leading research institution for popping corn—Shenyang Agricultural University—to establish a spherical-corn cultivation base and independently develop an automated production line for spherical popcorn. This groundbreaking innovation breaks free from traditional manual methods, raising industry standards for the quality of spherical popcorn. Marswell popcorn uses non-GMO corn kernels, freshly pressed coconut oil, high-quality white sugar, and carefully selected caramel. With meticulous ingredient selection and standardized production processes, it ensures safety and health while enhancing flavor. The product is available in a variety of delicious flavors: chocolate, strawberry, cream, sweet orange, caramel, and more—sweet yet not cloying, with a delightfully crispy texture that will tantalize your taste buds and bring back the taste of your childhood! What’s more, Marswell offers both ready-to-eat, no-cook varieties and microwave-ready options, so you can enjoy the fun of making popcorn yourself! In our memories, there’s that loud “pop!” followed by a wave of warm, comforting steam, mingling with the rich aroma of freshly popped popcorn. Though childhood may be long gone, those fragrant memories linger forever. Marswell popcorn brings back that cherished taste!

18 Jun,2022

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Have a blast after the college entrance exam—bring your besties and let Marswell keep the fun going!

Have a blast after the college entrance exam—bring your besties and let Marswell keep the fun going!

The Gaokao is the last time in your life that you’ll really have to use your brain! Looking back on twelve years of hard study, it’s all for the sake of getting into a university one day! Ahem, although it’s been quite a while since I took the Gaokao, I still vividly remember the nerves before the exam and the joy afterward—just believe in yourself, and your dreams will surely come true! Of course, after the Gaokao, it’s time for some serious fun! Singing karaoke, traveling, sampling street snacks… and of course, no movie-watching trip would be complete without a bucket of popcorn (how could it be otherwise!). Sitting in air-conditioned comfort, watching a blockbuster, sipping cola, and munching on popcorn—it’s pure bliss (now this is the right way to enjoy a movie)! But then someone always asks: cinema popcorn is expensive, the portions are small, and it often runs out before you’ve even had your fill; plus, the quality of popcorn sold in stores can vary widely, which is really frustrating! Hubei JiLi Food Co., Ltd. is a comprehensive food manufacturing enterprise that integrates food R&D, production, and sales. Since its establishment, the company has been committed to building the “Marswell” brand. Its flagship products—microwave popcorn and ready-to-eat popcorn series—are highly popular among consumers. Today, the company’s distribution network covers 29 provinces, municipalities, and autonomous regions across the country, with products available in at least 7,000 supermarket outlets and 15,000 KTV venues. To date, Hubei JiLi Food Co., Ltd. has grown into a leading brand in the popcorn industry! Marswell’s canned caramel popcorn is truly so delicious it’ll make you cry (though I personally love the caramel flavor—there are also cream, durian, spicy, tomato sauce, and other flavors)! It’s made from carefully selected non-GMO corn, plump and round, cute and irresistible, with no artificial preservatives—healthy and tasty. Each kernel is coated in a rich caramel glaze; one bite leads to another, crispy yet not hard, fragrant and irresistibly caramelized. The intense caramel flavor perfectly complements the crunchy popcorn—simply divine! With a generous 148g per can, you can indulge to your heart’s content! What’s more, the seal is exceptionally tight, so if you don’t finish it all at once, just put the lid on and it’ll stay fresh for several days—no need to worry about it getting soggy! Now that the stressful Gaokao is over, it’s time to kick back and relax! Grab your friends, grab our popcorn, and head to the movies or stay home—let the fun begin!

11 Jun,2022

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