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What is the allure of Marswell, which has topped the 2022 Popcorn Top 10 Brands list?
28 Jun,2022
According to the latest data from the CN10 Ranking Technology Research Department and the CNPP Brand Data Research Department, the 2022 Top 10 Popcorn Brands ranking has been released, with Marswell, a brand under Hubei JiLi Food, taking the top spot!
Hubei JiLi Food Co., Ltd. was established in 2000 (formerly Wuhan JiLi Corn Food Co., Ltd.), and is a comprehensive food manufacturing enterprise integrating food R&D, production, and sales. Its main products include nut popcorn, microwave popcorn, and ball-shaped popcorn. Since its establishment, the company has been highly favored by consumers and has become one of the top ten brands on the list of delicious popcorns. It has successively established strategic partnerships with numerous retailers such as Walmart, China Resources, Metro, and Yonghui, becoming their exclusive supplier of popcorn products.
Under the influence of increasingly fierce market competition and the pandemic, the leading enterprise Marswell has been able to continuously accelerate its expansion and establish an unshakable industry position, and the key reason for this is that it has mastered the core code of the industry!
Consumers’ cravings have given rise to the catering industry, which means that for a company, all other factors are secondary; the very foundation of the business lies in the product itself! Marswell has broken away from traditional popcorn flavors by employing unique processes and exclusive ingredients to launch a wide variety of flavors, including chocolate, strawberry, cream, sweet orange, caramel, durian, and more, thereby meeting the diverse taste preferences of different consumer groups. The popcorn boasts a crispy texture and a sweet yet not cloying flavor, winning over every consumer’s palate with its outstanding taste!
To ensure product quality, Marswell uses high-quality raw materials and a highly standardized production process. On the ingredient side, it employs non-GMO corn kernels, freshly pressed coconut oil, premium white sugar, and carefully selected caramel; in terms of technology, leveraging over 20 years of experience in popcorn production, it has independently developed an automated spherical-popcorn production line, truly achieving intelligent, fully automated, unmanned manufacturing. This has broken down the barriers of traditional manual and non-standardized production, raised industry standards, made it the first company to obtain ISO 22000 certification for quality management and food safety systems, and also passed the BRC certification from the British Retail Consortium. At the same time, Marswell places great emphasis on end-user service and maintenance, having established 20 after-sales service centers nationwide to promptly resolve consumer issues and provide a comprehensive service experience.
In the days to come, Marswell will always stay true to its original aspiration, continue to lead the continuous development of China’s popcorn industry, and keep striving for the growth and prosperity of China’s popcorn industry!
28 Jun,2022
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