Company Profile
Hubei JiLi Food Co., Ltd. was established in 2003, with a founding team boasting 28 years of hands-on experience in the popcorn industry. The company is a professional R&D, production, and sales enterprise specializing in popcorn. After more than two decades of development, through independent R&D, it has built an intelligent, automated popcorn production line with state-of-the-art capacity across Asia. Currently, the company operates four popcorn factories nationwide—three in China—and one overseas factory in Melbourne, Australia, along with a global R&D center.
Since its establishment, our company has consistently adhered to the business strategy of “quality first, quantity second,” rigorously controlling product quality. As a result, we have obtained ISO, HACCP, and BRC certifications, establishing ourselves as a recognized high-tech enterprise in the industry.
Since its launch, the flagship brand “Marswell” popcorn has been well received by consumers both at home and abroad. Its products are now available in nearly 100,000 supermarkets, including well-known chain brands such as CR Vanguard, Wumart, Walmart, Sam’s Club, Pangdonglai, Jiajiayue, and Zhongbai. Meanwhile, the brand has also achieved remarkable results in the e-commerce sector: in addition to maintaining a leading position on traditional e-commerce platforms like Tmall and JD.com, it has established strategic partnerships with emerging e-commerce platforms such as Meituan, Hema, Pupu, and Dingdong Maicai.
Since 2024, Marswell has been implementing a global strategic layout. Relying on its superior quality and strong innovation capability, it has now successfully sold popcorn to overseas markets such as Hong Kong, Southeast Asia, South Korea, Central Asia, and Italy.
In 2025, Marswell will celebrate its New Quality Innovation Year. Leveraging over two decades of expertise in popcorn production and nearly a decade of technological innovation and product development, Marswell has finally launched the smart automatic popcorn vending machine project, thereby completing its industrial layout.
The launch of automated popcorn vending machines has not only accelerated the digital transformation and unmanned operation of such equipment but also expanded the range of sales channels for popcorn while reducing labor and rental costs. More importantly, these machines have now been deployed in remote mountainous regions across the country, enabling more residents in these areas to enjoy a warm, freshly made cup of popcorn.
In the days to come, Marswell will continue to actively respond to General Secretary Xi’s call for developing new-quality productive forces. Through technological innovation and industrial upgrading, we will continuously enhance our core competitiveness, promote the intelligent transformation of production equipment, and improve production efficiency and product quality. The company will continue to adhere to the concept of innovative development, constantly improve product quality and service levels, and provide consumers with a higher-quality, more convenient, and more delicious food experience.
Contact Us
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Inquiry Hotline: +86-400-188-7070
Address: Floor 2, Building No. 1, Factory No. 1, No. 1099 Gexin Avenue, Zoumaling Subdistrict, Dongxihu District, Wuhan City, Hubei Province, Areas A1 and A4
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