Hubei JiLi Food Welcomes a Visit from Korean Businessmen and Reaches a Preliminary Cooperation Agreement on Black Truffle-flavored Popcorn

17 Mar,2026

Recently, a delegation of South Korean businesspeople visited Hubei JiLi Food Co., Ltd. for an on-site inspection. Relevant company officials extended a warm welcome and provided full accompaniment throughout the visit. The two sides exchanged views on cooperation regarding popcorn products and successfully reached a preliminary agreement on cooperation, creating new opportunities for expanding into the South Korean market.

During the visit, the business delegates toured the company’s Popcorn Museum, its state-of-the-art production lines, and its standardized warehouse, gaining a firsthand understanding of the company’s brand heritage, manufacturing capabilities, and warehousing support. They also personally experienced the automated popcorn vending machines and expressed strong appreciation for the company’s product innovation and comprehensive service offerings.

 

During the symposium and exchange, the two sides engaged in in-depth discussions on product demand in overseas markets. The business representatives proposed a collaborative initiative to custom-develop black truffle–flavored popcorn, and the parties subsequently reached a preliminary agreement on cooperation. At present, the development of black truffle–flavored popcorn has officially entered the prototype-testing phase.

Mr. Gao Huoxing, the general manager, stated that this preliminary engagement with Korean business partners is an important step in the company’s strategy to enter the overseas specialty popcorn market. Moving forward, the company will accelerate sample development and R&D efforts, leveraging high-quality products and professional services to facilitate the realization of cooperation, with the hope of achieving mutual benefit and win-win outcomes through collaboration with these partners. In the future, Hubei JiLi Food will continue to uphold the philosophy of “quality first, customer foremost,” precisely align with overseas market demands, continuously expand its international cooperation network, and bring high-quality popcorn products to more overseas markets.

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