A Warm-Hearted Popcorn Vending Machine Makes Its Global Debut in Wuhan

17 Mar,2025

“Scan the code to buy, with six flavors to choose from; the popcorn is kept at an appropriate temperature when shipped, and it is equipped with an advertising screen, free fast phone charging, and movie ticket printing functions.” On March 16, the “Smart Start to a New ‘Pop’ Trend—Global Launch of the Marswell Vending Machine and Future Lifestyle Trends Summit” was held in Wuhan. Gao Mars, General Manager of Hubei JiLi Food Co., Ltd., a leading company in the popcorn industry, announced that the Marswell popcorn vending machine made its global debut in Wuhan.

Gao Fu, Vice President of the China National Ethnic Trade Promotion Association, believes that the launch of the Marswell popcorn vending machine is a successful example of supply-side reform in the popcorn industry. He encourages partners from all sectors to collaborate with Marswell for mutual growth, and hopes the company will pay attention to vulnerable groups and actively engage in public welfare and charitable activities. He also expressed his hope that Marswell will build a national popcorn brand in China and become a leader in the global popcorn industry.

Peng Bin, a deputy director-general-level leader of the Hubei Federation of Industry and Commerce, extended his congratulations to Marswell and commended the company for its commitment to innovation-driven and quality-oriented development. He believes that the R&D of vending machines demonstrates the outstanding innovative strength and keen market insight of Hubei’s private enterprises, praising the company as a model for technological innovation among Hubei’s private firms.

“Technology empowers life, and innovation leads the future.” In her address, Hao Yuhong, Chairwoman of Hubei JiLi Food Co., Ltd., stated that Marswell has continuously broken boundaries and explored the unknown. After five years of dedicated effort, it has successfully designed and manufactured a vending machine with fully independent intellectual property rights. Inspired by space, this device integrates an AI-powered recognition system and IoT technology, transforming traditional popcorn—a snack that embodies joy—into a futuristic consumer experience, thereby helping the JiLi brand soar in the new field of smart living.

Gao Maxing provided a detailed overview of the smart popcorn vending machine, covering its original design motivation, key features and advantages, meticulous refinements, market conditions, and partnership models. He emphasized that the device boasts seven distinctive attributes: independently developed technology, world-first innovation, a constant-temperature system, intelligent convenience, an affordable price point, community-service initiatives, and guaranteed minimum returns.

As an entrepreneur with a military background, Gao Marswell has been dedicated to the production and research of popcorn for 27 years. He said that Marswell started with traditional popcorn production and gradually expanded its market through continuous innovation. After years of accumulation, the company successfully developed the Marswell smart automatic popcorn vending machine, ushering in a new era of intelligent popcorn.

Technological innovation empowered by AI. IoT data is used to monitor SKU sales turnover in real time, while AI algorithms automatically optimize product assortments, detect inventory levels, and trigger timely restocking. Vending machines are monitored and optimized in real time to precisely match supply with demand, allowing the fittest to prevail and improving product sales efficiency. In terms of intelligent operations and maintenance, remote monitoring of temperature, inventory, and fault alerts with automated response enables the automatic generation of replenishment lists and supports integration with third-party instant delivery services, increasing O&M response efficiency by 200%. The intelligent O&M of self-service vending machines not only reduces O&M costs and management complexity but also enhances scalability, lowering expansion costs and market risks. JiLi Food’s streamlined supply chain advantages ensure cost optimization and brand support.

During the Q&A session, Gao Maxing provided a detailed explanation of the advantages of the Popcorn Smart Vending Machine over other vending machines, as well as how it achieves profitability. He also outlined the “Five Zeros” partnership policy for investment and collaboration: zero franchise fee, zero equipment maintenance fee, zero system subscription fee, zero raw-material purchase fee, and zero risk associated with machine acquisition. Prior to and following the presentation, attendees had the opportunity to experience the product firsthand.

Professor Shi Zhensheng, the breeder of China’s first popcorn hybrid and former director of the Institute of Special Corn at Shenyang Agricultural University, introduced the origin and development of the popcorn industry and expressed his appreciation for Marswell’s selection of high-quality raw materials for popcorn.

“For every cup of popcorn sold, 1 cent will be donated to the Hubei Project Hope,” Gao Marswell solemnly pledged. The intelligent, automated popcorn vending machine is more than just a device for selling delicious popcorn—it will also serve as a bond of compassion. He then reviewed the nearly six-year journey of the Hubei Project Hope·Marswell Scholarship Fund in providing charitable educational assistance. Chen Kailu, Deputy County Magistrate of Wufeng Tujia Autonomous County, expressed his gratitude to Marswell for its continuous support of Wufeng and its commitment to charitable education since 2019. According to reports, since its establishment, the Hubei Project Hope·Marswell Scholarship Fund has provided assistance to over 1,000 students in mountainous areas, raising nearly RMB 2 million in charitable donations and supplies, benefiting students in remote mountainous regions such as Zhuxi in Shiyan and Wufeng in Yichang.

More than 200 business representatives from Australia, Singapore, and various regions in China—including Shaanxi, Hunan, and Hubei—attended the promotion event, with seven of them signing agreements on the spot.

The Wuhan-Yichang Chamber of Commerce’s SME Service Station provided preparatory support and optimization recommendations for the event and organized a delegation to visit the venue for on-site observation.

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