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May Day Holiday HAPPY Guide #Marswell

May Day Holiday HAPPY Guide #Marswell

29 Apr,2022

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In business, integrity is the foundation—Marswell

In business, integrity is the foundation—Marswell

Every year on March 15, International Consumer Rights Day, countries and regions around the world hold events and present awards to identify dishonest enterprises, commend trustworthy ones, and encourage business operators to build a better reputation through high-quality products and excellent services. Marswell, a leading player in China’s popcorn industry, was honored as one of the “Top Ten Honest Enterprises in the National Food Industry” during the annual “National March 15 Honest Enterprise Survey.” Hubei JiLi Food Co., Ltd. was established in 2000 (originally known as Wuhan JiLi Corn Food Co., Ltd.). It is a comprehensive food manufacturing enterprise integrating R&D, production, and sales, located in the Food Industry Development Zone of Dongxihu District, Wuhan. In 2003, JiLi built a modern, environmentally friendly factory covering approximately 17,000 square meters in accordance with GMP standards. Since its establishment, the company has been committed to building the “Marswell” brand. Its flagship products—microwave popcorn and ready-to-eat popcorn series—are highly favored by consumers. Today, its market network spans 29 provinces, municipalities, and autonomous regions nationwide, covering at least 7,000 retail supermarkets and 15,000 specialized channels such as KTVs. In 2010, Marswell entered JD.com, experiencing three consecutive years of sales growth. In 2013, Hubei JiLi Food Co., Ltd. joined forces with Shenyang Agricultural University, a leading research institution for popping corn in Asia, to establish a spherical corn base. General Manager Gao Mars independently developed an automated production line for spherical popcorn, breaking away from traditional manual methods and raising industry standards for the quality of spherical popcorn. Hubei JiLi Food Co., Ltd. places great emphasis on product quality and has obtained ISO9001, HACCP, and BRC certifications. Leveraging its strengths in technology, production, and management, the company has adopted diversified cooperation models, establishing strategic partnerships with major retailers such as Walmart, CR Vanguard, Metro, and Yonghui, and becoming their exclusive supplier of popcorn products. A person cannot stand without integrity; a business cannot succeed without it; and a society cannot thrive without it. For Marswell, integrity is the cornerstone of the company’s success and sustainable development.

07 Apr,2022

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Marswell has been awarded the High-tech Enterprise Certificate!

Marswell has been awarded the High-tech Enterprise Certificate!

In order to develop China’s high-tech industries and promote the rapid growth of high-tech enterprises, the State Council issued the “Criteria and Procedures for the Recognition of High-Tech Enterprises in National High-Tech Industrial Development Zones” in 1991 (Document No. 12 of 1991 issued by the State Council), authorizing the former State Science and Technology Commission to carry out the recognition of high-tech enterprises within the national high-tech industrial development zones and formulating a series of supporting preferential policies on finance, taxation, finance, trade, and other areas. So, what application requirements must enterprises that have never applied for high-tech enterprise recognition meet? 1. The enterprise must have been registered and established for more than one year at the time of application; 2. The enterprise must obtain ownership of intellectual property rights that play a core supporting role in the technology of its main products (services) through independent research and development, acquisition, donation, merger and acquisition, or other means; 3. The technologies that play a core supporting role in the enterprise’s main products (services) must fall within the scope specified in the “National Key Supported High-Tech Fields”; 4. The proportion of scientific and technological personnel engaged in R&D and related technological innovation activities must be no less than 10% of the enterprise’s total number of employees for the year; 5. For the most recent three fiscal years (if the actual operating period is less than three years, it shall be calculated based on the actual operating time; the same applies hereinafter), the total R&D expenses must account for the following percentages of the total sales revenue for the same period: (1) For enterprises with sales revenue of no more than RMB 50 million in the most recent year, the ratio must be no less than 5%; (2) For enterprises with sales revenue between RMB 50 million and RMB 200 million in the most recent year, the ratio must be no less than 4%; (3) For enterprises with sales revenue exceeding RMB 200 million in the most recent year, the ratio must be no less than 3%; Among them, the total R&D expenses incurred within China must account for no less than 60% of the enterprise’s total R&D expenses; 6. In the most recent year, the revenue from high-tech products (services) must account for no less than 60% of the enterprise’s total revenue for the same period; 7. The enterprise’s innovation capability assessment must meet the corresponding requirements; 8. The enterprise must not have experienced any major safety accidents, major quality accidents, or serious environmental violations in the year prior to applying for recognition. On November 15, 2021, Hubei JiLi Food Co., Ltd. successfully obtained the designation of a high-tech enterprise. This is the state’s recognition of Hubei JiLi Food Co., Ltd. In the future, Marswell will continue to be an outstanding brand in the popcorn industry, adhering to the service philosophy of “delivering information within 5 minutes and resolving problems within 24 hours.” Facing the challenges of global integration, JiLi Company has set a strategic goal of sustainable development, continues to implement the business philosophy of “people-oriented, honest management, and pursuit of excellence,” constantly innovates, and strives to achieve global operations.

07 Apr,2022

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Marswell was strongly selected to appear in the live streaming room of top streamer Lie’er Baobei.

Marswell was strongly selected to appear in the live streaming room of top streamer Lie’er Baobei.

Attention all boys and girls! Liere Baby is here, bringing with her a blockbuster product. As a top livestreaming host, many of you are already accustomed to tuning in to Liere Baby’s livestream—watching her enthusiastically promote products or impulsively splurging on them. The incredibly cost-effective items in her livestream often spark frenzied buying among her fans. On the evening of March 30 at 7 p.m., the Marswell “Bao Bao” popcorn bottle made its debut in Liere Baby’s livestream. According to the official introduction, Marswell, as a renowned brand in China’s popcorn industry, has consistently led the industry’s development, particularly excelling in product quality assurance and new product R&D. In 2021, JiLi Food was recognized as a National High-Tech Enterprise, and an intelligent, automated popcorn production line—developed with over RMB 20 million in investment—has been put into operation at its Hannan plant in Wuhan, ensuring a steady stream of more and better Marswell popcorn. The “Bao Bao” popcorn bottle boasts an adorably cute shape, making it the perfect choice for visiting relatives and friends. Marswell is committed to developing more popcorn products that boast great flavors, superior quality, and widespread popularity, earning high praise in the market.

07 Apr,2022

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Marswell—A Powerful Collaboration with Deliciousness

Marswell—A Powerful Collaboration with Deliciousness

Marswell’s three-in-one popcorn has been a huge hit this spring! Speaking of spring in Wuhan, it sure is quite unpredictable. We’d only been wearing spring clothes for two days when the weather suddenly turned so hot that we had to rush out and swap them for short sleeves. Many people were exclaiming, “It’s so hot, so hot!” while reluctantly putting away their winter clothes—only to find that a spring rainstorm knocked down the cherry blossoms, and Mom was already urging us to wear thermal underwear again! Do you still remember the last time you ate popcorn? I bet it was when you went to the movies. As a child, I often saw old grandpas selling popcorn on the street. Every time I passed by, I’d hurry up and run past, afraid I’d be startled by the thunderous boom of the popcorn machine. Although the sound was pretty scary, the popped corn was really fragrant and crispy! Nowadays, you hardly see such popcorn machines on the streets anymore, which makes it a bit less fun to be a kid. Last year’s Guizhou Popcorn Grandpa, who once went viral online, was also just a fleeting trend and gradually faded from public view. The weather keeps swinging between cold and hot, making it hard to decide whether to go out or stay home and make some delicious popcorn. But because it’s often tricky to get the right proportions of ingredients, the taste never quite lives up to expectations. When Marswell launched its three-in-one popcorn, it became an absolute secret weapon that even clumsy foodies can’t help but rave about. From the perspective of health and flavor, Marswell has perfectly balanced corn, sugar, and oil so that everyone can easily make tasty popcorn snacks at home. Just open the package, follow a few simple steps, and in five minutes you’ll have popcorn that tastes even better than what you get at the cinema! One packet is enough to make a big bowl of popcorn, and the process is super easy. You can effortlessly pop up a super-delicious serving of popcorn for your kids—delicious and fun! Isn’t this exactly what you’d call a true “companion” for staying at home and relaxing? Marswell—team up with great taste! Hurry and buy Marswell’s three-in-one popcorn, and enjoy delicious homemade popcorn right at home!

07 Apr,2022

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