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Marswell is a Chinese brand and, more importantly, a national enterprise.
22 Aug,2022
Boom, boom, the venue was filled with thunderous and continuous applause! This was the scene of the Marswell 2021 New Product Recommendation Conference and the Douyin Launch Event for Marswell products, because Mr. Gao Marswell (General Manager of Hubei JiLi Food Co., Ltd.) had just announced a new public welfare activity by Marswell—charitable education assistance.
Marswell is the leading brand in China’s popcorn industry. It not only focuses on product quality and sales volume, but also places great emphasis on brand building and social responsibility. “For every product sold on the Douyin platform, Marswell will donate 50 cents to charity programs supporting education in impoverished areas.” This is the new charitable initiative announced by Mr. Gao Marswell.
At this event, Marswell launched a new tiger-head-shaped popcorn container—featuring a novel design and flavor, multi-functional use, and the ability to double as a household vase after the popcorn is eaten. Upon its release, it quickly went viral across the internet, winning widespread acclaim from consumers nationwide and becoming a “popular online product,” thereby sparking a new wave of traffic for popcorn.
Coincidentally, this is not the beginning of Marswell’s public welfare activities. Over its more than 20 years of development, Marswell has made it a necessary part of its operations to sponsor students from impoverished areas and help them realize their educational dreams.
In 2018, Marswell launched a charity donation campaign, with Mr. Gao Marswell taking the lead by donating his Beckham-signed football, and all the funds raised in this campaign were used to help poor students in Shiyan City.
In December 2019, the Hope Project Marswell Scholarship Fund Charity Award Ceremony was held in Wuhan. Leaders of relevant Hubei provincial agencies attended the event to present awards to members of the Marswell Scholarship Foundation and entrepreneurs. A charity auction was also held on site, with all proceeds donated to support impoverished students.
In the same year, Mr. Gao Maxing championed targeted poverty alleviation through entrepreneurship, with a five-year plan to support 1,000 impoverished students.
In 2020, Marswell donated teaching and living supplies and provided school uniforms and other items for 240 impoverished students.
In 2021, Gao Marswell, General Manager of Marswell, led a charity team to donate RMB 140,000 worth of daily necessities to the Eping Township Primary School in Shiyan City.
There are countless activities, but the ultimate goal of every brand is to make a profit—after all, there are so many domestic brands, and making money is what we’re all after. However, a company’s mission shouldn’t be limited to profit alone; businesses operate within the framework of the nation and society, and it’s even more important for them to give back to society. What every Chinese brand should strive for is gaining public recognition—not just producing popular products, but also fulfilling corporate social responsibility. Marswell is setting an industry benchmark through its concrete actions, demonstrating what a truly national brand should be.
22 Aug,2022
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