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Marswell focuses on popcorn
30 Dec,2021
Hubei JiLi Food Co., Ltd. was established in 2000 and is a comprehensive food manufacturing enterprise integrating food R&D, production, and sales. It is located in the Food Industry Development Zone of Dongxihu District, Wuhan City. In 2003, JiLi Company built a modern, environmentally friendly factory covering approximately 17,000 square meters in accordance with GMP standards. Since its establishment, the company has been committed to building the “Marswell” brand. Its flagship products, microwave popcorn and ready-to-eat popcorn series, are highly favored by consumers. Currently, its market network covers 29 provinces, municipalities, and autonomous regions across the country, with products available in at least 7,000 retail supermarkets and 15,000 KTVs and other specialized channels. In 2010, “Marswell” entered JD.com, achieving consecutive annual sales growth for three years.
In 2013, Hubei JiLi Food Co., Ltd. joined forces with Shenyang Agricultural University, a leading research institution for popping corn in Asia, to establish a spherical corn base. The company’s general manager, Gao Huoxing, independently developed an automated production line for spherical popcorn, breaking away from traditional manual methods and raising the industry standard for the quality of spherical popcorn.
Hubei JiLi Food Co., Ltd. places great emphasis on product quality and has obtained ISO9001, HACCP, and BRC certifications. Leveraging its strengths in technology, production, and management, the company has adopted diversified cooperation models and established strategic partnerships with numerous retail chains, including Walmart, China Resources, Metro, and Yonghui, becoming their exclusive popcorn supplier.
The company has consistently adhered to the service philosophy of “delivering information within 5 minutes and resolving issues within 24 hours.” To effectively implement this philosophy, Geely has established service centers in 20 cities nationwide, providing customers with professional product-training sessions and offering tailored sales recommendations that take into account both regional market differences and the specific characteristics of its products.
Today, Hubei JiLi Food Co., Ltd. has grown into a brand in the popcorn industry. Not only has its domestic sales increased year after year, but it has also embarked on global operations. In the face of the challenges posed by global integration, JiLi Company has set a strategic goal of sustainable development, continued to uphold the business philosophy of “people-oriented, integrity-based, and pursuit of excellence,” kept innovating, and strived to achieve global operations.
Disclaimer: This article is sourced from Tencent News’ client-based self-media and does not represent the views or position of Tencent.com.
30 Dec,2021
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