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Marswell—Walking with Kindness, Hearts United in Love
30 Dec,2021
At 3:00 p.m. on December 18, 2021, the Wuhan Exhibition Center was bustling with activity as the Marswell Year of the Tiger New Product Recommendation and TikTok Launch Event for JiLi Food was grandly held at the Four-Session Chu Cuisine Food Expo. The head of Hubei JiLi Food Co., Ltd. announced a public welfare education initiative linked to the product’s launch on TikTok. As a renowned brand in China’s popcorn industry, Marswell has not only been leading the development of the industry but also consistently engaging in charitable education initiatives. Over the past 23 years, Marswell’s journey of growth has been synonymous with its commitment to charity.
At the meeting, Gao Marswell, founder of the Marswell brand, solemnly announced: “Starting today, for every bottle of popcorn sold on Douyin by Marswell, we will donate 50 cents to charity scholarships for underprivileged mountainous areas.” With this resounding announcement, a new chapter has begun in Marswell’s journey of charitable education assistance.
According to reports, Marswell has donated over RMB 5 million to charity over the years. In 2018, Marswell initiated the establishment of the “Charitable Entrepreneurs’ Scholarship Alliance,” and later, with the guidance and support of the Provincial Department of Civil Affairs and the Provincial Communist Youth League Committee’s Youth Foundation, it also set up the “Project Hope Marswell Charitable Scholarship Fund.” Currently, nearly 500 philanthropic entrepreneurs have joined the scholarship alliance, which holds an annual charity gala each year, auctioning off related products and calligraphy and paintings to raise funds. The alliance’s motto for providing scholarships is: “By drinking one less bottle of fine wine, smoking one less cigarette, or skipping one lavish meal, you can help a poor student!”
The alliance plans to support 1,000 children in mountainous areas within five years, and so far, it has already helped more than 500 students in just two years. Day after day, what grows alongside the charity alliance is not only the enterprises but also their unwavering commitment to spreading kindness. It can be said that not only caring entrepreneurs have witnessed the growth of children in mountainous areas, but society as a whole has also witnessed the steady growth of high-quality enterprises like Marswell, which are responsible, mission-driven, and committed.
At this new product launch event, Marswell introduced tiger-head popcorn specially for the Year of the Tiger. With its adorable design, it’s the perfect choice for visiting relatives and friends during the New Year. Its cute tiger-head shape is sure to win hearts, and it’s now available at over 400 Walmart stores nationwide. So hurry up and join Marswell on a delightful journey of love and deliciousness!
30 Dec,2021
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